There are more than 1.5 million pets in New York. It's almost the population of Manhattan (one million and six hundred people). Meaning, it was about time to create a proper borough dedicated only for these adorable creatures we all love: dogs, cats, and all other pets. That's the idea behind PetBorough New York (PBNY), a new experience for your pet. Premium organic products, premium services, excellent experiences. For all pets and their moms and dads.